For many organizations, social recruiting is a fancy term for posting job ads on Facebook or approaching potential candidates on LinkedIn. However, in today’s competitive, candidate-driven job market, it takes a lot more than posting a few job ads and sending out mass emails to potential LinkedIn candidates. In order to stand out among your competitors and attract top-quality candidates, you need a comprehensive social recruitment strategy.
What Is Social Recruitment?
In short, social recruiting is the process of attracting candidates by means of various social media platforms, such as Facebook, Twitter, and LinkedIn. In practice, many social recruiters still tend to use reactive (apply) recruiting mechanisms on social platforms, such as posting job openings in social media networks or guiding online users to their career website page. However, social recruiting is so much more. It’s about identifying your ideal candidates by using proactive (direct outreach) recruiting techniques, such as sourcing or recruitment marketing, to attract and engage top talent candidates in meaningful conversations.
Benefits of Social Recruitment
One of the best benefits of social recruitment is that it greatly expands your reach to potential candidates. After all, Facebook now boasts over 1 billion active users, Twitter handles more than 500 million tweets every day and LinkedIn has over 3 million jobs posting listed at any given time. There is no other platform that offers this large of a potential candidate pool.
Even more important is the fact that social recruitment enables employers to reach out to both active and passive candidates. This is something job boards, and career website pages just can’t offer. This benefit alone will help to improve the overall quality of your prospective candidates. In addition, social recruitment empowers recruiters to identify, attract and engage with candidates that are most likely to be a good fit for the company.
Ultimately, when done correctly, social recruiting can help to improve the quality of hire, decrease the time it takes to hire, enhance the candidate experience and even reduce overall recruitment costs.
That’s Why You Need a Social Recruitment Checklist
Successful social recruiting is the starting point of a much broader recruitment strategy that helps you to:
- Identify top talent candidates
- Understand motivational factors for changing jobs
- Know when and how to engage with each potential candidate
- Create segment candidate behavior information
- Map out the candidate journey from start to finish
A comprehensive social recruitment checklist will enable your company to move beyond your typical LinkedIn search and basic job posting. Our checklist will lead you to discover how to build candidate insights and guide you through the process of revolutionizing your social recruitment process in order to stand out from the crowd.
Knowing how to stand out from your competitors is a vital component of any strong hiring strategy. In today’s busy job market, your company must find a way to grab the attention of prospective candidates, and the old way of doing things just won’t work anymore.
Let’s face it, today’s top talent is busy, and they tend to delete nearly all emails from non-trusted resources and recruiters. This means that unless you create the right social recruitment strategy, your messages are likely to be deleted before engagement can even begin. Therefore, engaging with candidates through social media isn’t a one-size-fits-all approach. Instead, you need holistic recruitment efforts, which this checklist will help you develop.
Request your Social Recruitment Checklist today and start the process of developing a strong recruitment process that attracts more in-demand talent in less time.
Back to resources index