5 Social Recruitment trends for 2018
If you are looking to hire top talent in 2018, you will have some fierce competition on hand with the national unemployment rate hitting its lowest level in a decade at 4.1 percent. This means that the days where we had no shortage of qualified job applicants and were flooded with resumes from overqualified job seekers are a thing of the past. Today, the opposite is true hiring new employees. Finding, engaging and hiring a great candidate will take more time and effort from the HR department or recruitment teams than placing a few job ads.
If you are responsible for hiring in-demand talent for your company, it is important for you to understand the next 5 hiring trends of the upcoming year.
1. Forgo the job boards and take a more active approach to finding top talent.
Low unemployment rates translates into employers seeing major competition among qualified candidates, especially on job boards. This is largely because advertisements on job boards typically only target those who are actively seeking employment. The majority of the best talent that your company needs is already employed and doing great work for your competitors. They aren’t actively looking for a new position and as a result, do not browse job boards. If you need to hire an in-demand candidate fast, and take this route, placing job ads can be a costly affair. This is because you need to target and re-target your message on different job boards in order to find the best prospective candidates.
If you need to stay within the planned recruitment budget, a post and pray approach isn’t the best recruitment strategy for 2018. Instead, turn to a more active approach with a sourcing strategy that attracts top candidates faster. This saves a lot of time and garners better results.
2. Create a strategic social recruitment approach to stand out among the crowd.
We live in a candidate-driven job market. The market concern isn't really about candidates worrying about landing jobs so much as it is about companies competing for those hard to find candidates. If a job ad can’t attract the best candidate for the job, many recruitment teams will apply the next logical step in the recruitment process - to go online. Recent studies estimate that a staggering 92 percent of recruiters utilize one or more social media platforms to reach out to prospective candidates. While the majority of these recruiters, around 87 percent, rely on LinkedIn alone. Social Recruiting has become an overcrowded marketplace, where more than one recruiter is targeting the same in-demand talent.
To develop your social recruitment efforts in 2018, recruitment teams needs to ask the question: “how do we get noticed in a crowded and noisy world?". In order for Social Recruitment to be successful, it must be the starting point in a broader strategic social framework, which helps you to: understand your candidate better while also enabling you to attract, engage, and hire the greatest talent the market has to offer.
3. Develop a unique employee value proposition (EVP) for social recruitment.
Nowadays, social recruitment means a lot more than just posting job ads or approaching potential candidates on a variety of social networks. In order to stand out, you need to have a creative and compelling story to tell that will make a difference in the life of the prospective candidate.
One of the first steps in an effective social recruitment strategy is designing a successful employee value proposition. This engaging proposition can communicate your company's unique values while also allowing you to develop a tailor-made message for every stage of the prime candidate's journey. By understanding your candidates' personas with this tactic, you will have a better grasp on when and why they will make a career move. Crafting the right engaging message is not only important in a successful recruitment strategy in 2018; it is vital to remaining relevant in the hectic lives of in-demand talent.
4. Focus on creating a personal and authentic candidate experience
If you spend a considerable amount of time and resources in hopes of finding the best candidate, it is crucial to ensure that you continue to remain focused on the candidate experience during the recruitment process. Candidate experience is one of the most highly regarded topics when it comes to recruitment strategies in 2018. It is directly tied to the overall recruitment performance of your team. If applied effectively, this tactic can help you lower the cost of hire and lessen the time it takes to fill a requisition.
Providing an exceptional candidate experience requires a deep understanding of your ideal candidates. It is the first step in the process of creating a more personal and authentic candidate experience. Through each stage of this process, you are able to offer a valuable experience to the prospective candidate while encouraging them to engage with you much faster than through other methods.
5. Build a flexible hiring climate to hire in-demand talent faster
Unfortunately, a one size fit all approach isn’t an ideal recruitment strategy for 2018. Qualified candidates are in-demand, and it’s possible that if you take too much time in making hiring decisions, your most prospective candidate will have already accepted another job with a competitor. Once your ideal candidate is in decision-making mode, your hiring process needs to have a built-in sense of flexibility where no rigid rules will apply. This will allow you to streamline the process of allowing the best candidate to come aboard In this candidate-driven job market, the ability to adapt is a must.
Going into 2018 you will likely spend more time and effort on recruiting the best candidates for your company. Not only will job boards give you fewer results, your social media efforts will need to be more creative to help you stand out among the crowd. By understanding your ideal candidates, you be able to match their qualifications to your needs. This, in turn, allows you to locate the best candidates and provide an exceptional candidate experience. If time is of the essence or you don’t have a broader strategic social framework in place, consider using a smart sourcing company.
With the assistance of a smart sourcing company, you can start a conversation with a prospective candidate much more quickly and reduce the overall time it takes to fill a position. This is a highly efficient and cost-effective strategy for recruiting top talent in 2018.